Salt Lake City, UT (March 21, 2022) 4Life executives recently promoted Dana Fortune to the rank of Vice President of Marketing and Sales Initiatives. At 29 years old, she is now the company’s youngest vice president and represents a new generation of 4Life corporate leaders.
Prior to joining 4Life in July of 2018, Fortune worked in Marketing and Communications at LifeVantage (2015−2018). She now leads an ambitious team of nine digital marketers who oversee 4Life’s social media platforms, Search Engine Optimization (SEO), email marketing, Learning Management Systems (LMS), web maintenance, and blog and app content.
4Life President and CEO Danny Lee: “Dana arrived at 4Life, put herself to work, and focused on a discipline that is crucial for our competitive edge. It is a pleasure to work with her. Last year, she represented the company on two industry education panels: the WFDSA Virtual World Congress and the in-person Direct Selling Association’s annual conference in New Orleans. I’m confident that she and her team will continue to produce great work. She is an excellent communicator, team player, and embodies the intellectual and emotional intelligence that engenders confidence and trust in others.”
Originally from Branchburg, New Jersey, Fortune graduated from The University of Tampa with a Bachelor of Science degree in Marketing and Communications. She has a unique passion for empowering salespeople on digital platforms.
4Life, the Immune System Company, and the first to bring transfer factor research to market, has offices in 25 markets to serve the company’s worldwide customers.
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Vice President Corporate Communications