Salt Lake City, UT (January 19, 2024) For the first time since receiving the gavel, 4Life CEO and Direct Selling Association (DSA) Chairman Danny Lee addressed the entire membership of the DSA at an annual event in Orlando, Florida.
Direct Selling Caucus Co-Chair Representative Darren Sotto welcomed everyone to the conference. Speakers included industry, Artificial Intelligence (AI), and marketing experts.
Lee: “Two words encapsulate my vision for our association: expanding influence.”
Over the course of his term, Lee intends to expand influence among policy makers, federal agencies, and the public alike.
Lee: “In some way, everything we do should hearken back to our commitment to expand influence in ways that protect, serve, and promote our collective interests. Together, we are better.”
Lee pointed out the importance of involvement among DSA members. He praised the work accomplished by the Direct Selling Self-Regulatory Council (DSSRC) and the Direct Selling Education Foundation (DSEF). He also underscored how important the Direct Selling Association Political Action Committee (DSAPAC) is to achieving goals related to political advocacy.
4Life, The Immune System Company®
, and the first to bring transfer factor research to market, has offices in dozens of countries to serve the company’s worldwide customers.
For more information:
Vice President Corporate Communications